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Click over to my Anti-Marketing website to read my interview with “Sweetening the Pill” (a Documentary-in-Production) Director, Abby Epstein.

This “must-read” interview shows how the STP team used direct email to attract supporters for their Kickstart campaign, and raise $119K in 30 days, to fund the production of their upcoming documentary.

About the Author

My name is Michelle Lopez. I'm a writer, editor, copywriter, and anti-marketer. I have a BA in English / Creative Writing from the University of Colorado at Boulder. Download my FREE report: "10 Anti-Marketing Tips: How to Sell Without Being a Sellout," available at

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