by Michelle Lopez | Oct 12, 2015 | Blog
A typical organic consumer walks into a Whole Foods (or other grocery store) with a million things on her mind… What to eat for dinner tonight? Have to get the laundry done… Does he love me, or does he not? Can’t wait till the next episode of “Orange is the New...
by Michelle Lopez | Oct 11, 2015 | Blog
I love Blair Enns’ article detailing “10 social media sins” he’s guilty of. I especially love sin #3, which makes a great case for avoiding useless conversations, especially those that tend to arise on social media: “I like that life, work, learning is now one big...
by Michelle Lopez | Oct 3, 2015 | Blog
As a marketer, I believe organic product companies are best served by being PERSONAL and HUMAN-SOUNDING…rather than “too professional” or corporate-sounding in their marketing. I dunno what it is…but many biz owners try to hide behind a corporate veil. They’re too...
by Michelle Lopez | Sep 23, 2015 | Blog
This past week I was entrenched in conversations with someone about why something wasn’t working. It was quite draining. No actual productive work was done. Nothing of value was created out of that conversation. Our goals weren’t met. In fact, all it did was bring...
by Michelle Lopez | Sep 17, 2015 | Blog
As a copywriter and marketing consultant for organic companies, I’ve written and edited many emails for clients over the years. Including clients in various niches like health coaching, natural medicine, yoga, and more. I have a strong sense of which kinds of...
