by Michelle Lopez | Jun 9, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC007-good-vs-evil-organic-product-marketing.mp3Podcast: Download (Duration: 9:17 — 12.8MB)Subscribe: iTunes | Android | RSSThe Bible is widely believed to be the bestselling book of all time. With more than an...
by Michelle Lopez | May 27, 2015 | Blog, Interviews
Whole Foods is an anomaly. On the one hand, they’re a $12.9 billion company. On the other hand, they shun traditional marketing and advertising. (Oh, except for that little “Values Matter” campaign they launched, which was estimated to cost $15-20...
by Michelle Lopez | May 18, 2015 | Blog
Want to out-perform all other organic product companies selling similar products as you? Then focus on doing this 1 thing: Make people think about things in ways they’ve never thought of before. In other words…challenge their world view. Looking back on the various...
by Michelle Lopez | May 12, 2015 | Blog, Interviews
CRAFTSMANSHIP Magazine: The Quest for Excellence is a publication that dives deep into the topic of excellence and the “ethos of craftsmanship.” It explores individuals who have mastered their particular craft and whose lives illuminate “the architecture of...
by Michelle Lopez | May 5, 2015 | Blog
A while back, I read a great book called “The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life” by Robert Fritz. It’s such an amazing book! And its wisdom applies to marketing and selling organic, non-toxic products online....
