by Michelle Lopez | Oct 3, 2015 | Blog
As a marketer, I believe organic product companies are best served by being PERSONAL and HUMAN-SOUNDING…rather than “too professional” or corporate-sounding in their marketing. I dunno what it is…but many biz owners try to hide behind a corporate veil. They’re too...
by Michelle Lopez | Sep 23, 2015 | Blog
This past week I was entrenched in conversations with someone about why something wasn’t working. It was quite draining. No actual productive work was done. Nothing of value was created out of that conversation. Our goals weren’t met. In fact, all it did was bring...
by Michelle Lopez | Sep 17, 2015 | Blog
As a copywriter and marketing consultant for organic companies, I’ve written and edited many emails for clients over the years. Including clients in various niches like health coaching, natural medicine, yoga, and more. I have a strong sense of which kinds of...
by Michelle Lopez | Aug 17, 2015 | Blog
The best organic companies are not ashamed of charging premium prices for their products. In fact, because they know the high value of their products, they don’t hesitate to charge more. They don’t waste time apologizing for their high prices, nor do they focus...
by Michelle Lopez | Aug 13, 2015 | Blog
A line from A Course in Miracles says: “I choose to judge nothing that occurs.” This statement was so spiritually profound — and I was so moved by it — I put it on my wall as a daily reminder. But not even twenty minutes later, I was already...
by Michelle Lopez | Jul 27, 2015 | Blog
Last week I posted the “7 Wasteful Behaviors that Stop or Slow the Growth of Organic Companies.” To recap, the behaviors are: proving, pleasing, defending, controlling, convincing, blaming, and denying our own greatness. As promised, here are real-life examples of how...
