by Michelle Lopez | Mar 17, 2015 | Blog
Guess which CEO made the following statement? “Ongoing media advertising doesn’t work and is a waste of money…Our company has wasted millions of dollars in ambitious advertising programs, which simply haven’t worked over the long term and never will.” Any guesses?...
by Michelle Lopez | Mar 12, 2015 | Blog
I’ve been saying for a while now that Whole Foods (the epitome of organic grocery shopping) is making massive mistakes in how it reaches consumers. As it turns out, Kroger is doing all the right things that Whole Foods isn’t. A March 10, 2015...
by Michelle Lopez | Mar 7, 2015 | Blog
I’ve been taking barre classes on and off for over a year. In between weightlifting, HIIT, MMA training exercises, and dancing, I do barre. Barre is easily the toughest, most intense type of exercise I’ve ever done. But you’d never guess that, looking at the types of...
by Michelle Lopez | Mar 6, 2015 | Blog
While browsing the comments section of this recent CNN article, “Whole Foods is red hot again. Sales are surging,” I learned about a rap video that was published on YouTube in 2011: It’s gettin’ real in the Whole Foods parking lot… The...
by Michelle Lopez | Mar 4, 2015 | Blog
In middle school, I was bullied because I was quiet and shy. In 9th grade (my final year of Catholic school before I forced my mom to transfer me to a public school, or else I would drop out), I was bullied because of how I looked. Dark-skinned Mexican idiots mocked...
by Michelle Lopez | Mar 3, 2015 | Blog
According to a recent CNN Money article, “Americans don’t trust the food industry’s nutrition claims, but that doesn’t stop them from paying up to eat a little healthier.” The article sites a recent poll conducted by Nielsen, an...
