This past week I was entrenched in conversations with someone about why something wasn’t working.
It was quite draining.
No actual productive work was done.
Nothing of value was created out of that conversation.
Our goals weren’t met.
In fact, all it did was bring stress, tension, and anxiety for everyone involved in the discussion.
I had to take a look at what was driving the obsession over figuring out “what’s not working and why.”
Two simple words: Fear and scarcity.
Simply put, there was an underlying idea lurking: “What if we can’t make this work?”
Unfortunately, exploring answers to this type of question is draining, exhausting, and doesn’t serve anybody.
Here’s a quick refresher on the type of questions that lead to more favorable results:
From the book Breaking the Rules by Kurt Wright:
“Asking ourselves and being asked RIGHT QUESTIONS (in order to regain conscious access to what we already know intuitively) is a path far more certain to put our lives on a permanent roll.” (5)
“The field of psychology is so focused on the study of sick people to find out what’s wrong. My approach has been exactly the opposite: it has been to study the super-well and find out WHAT’S RIGHT.” (4)
Our attention is best utilized on the study of what’s working well, what’s right, and what’s possible.
Success-oriented questions include: “What do we want? And how can we bring it into existence as efficiently and peacefully as possible?”
In the organic industry, for example, we need to constantly stay focused on the question, “What do we really want?”
I think it’s 3 things:
1. Clean, healthy, simple food and other products that add to health, life, and happiness to those who use and consume them.
2. A way to get these products in front of more people who would benefit from using them (i.e., marketing and advertising).
3. A permanent shift in thinking that occurs in the minds and hearts of people who read our marketing materials.
If you sell organic products online or offline, #2 and #3 above are your keys to building and growing a successful organic/natural products business.
Some questions to ask:
- What are some of the most effective ways to get our organic products in front of more people?
- What kind of content marketing would be ideal for selling organic products effortlessly?
- What shift in thinking needs to occur in someone’s mind before they’ll buy our organic products for the first time?
Simply asking these questions is a great way to get your mind focused in the right direction, so you can grow your organic business.
Talk soon,
Michelle
Michelle Lopez is a writer, editor, and copywriter with a BA in English/Creative Writing from the University of Colorado at Boulder.