by Michelle Lopez | Mar 4, 2015 | Blog
In middle school, I was bullied because I was quiet and shy. In 9th grade (my final year of Catholic school before I forced my mom to transfer me to a public school, or else I would drop out), I was bullied because of how I looked. Dark-skinned Mexican idiots mocked...
by Michelle Lopez | Mar 3, 2015 | Blog
According to a recent CNN Money article, “Americans don’t trust the food industry’s nutrition claims, but that doesn’t stop them from paying up to eat a little healthier.” The article sites a recent poll conducted by Nielsen, an...
by Michelle Lopez | Feb 16, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC006-Look-for-Whats-Right-in-Organic-Industry.mp3Podcast: Download (Duration: 24:16 — 19.6MB)Subscribe: RSSWriters face 2 major struggles: 1) Capturing what they think and believe into written words 2) Evolving and...
by Michelle Lopez | Feb 11, 2015 | Blog
Just finishing up my review of OPMC’s for the week (Other People’s Marketing Campaigns). Saw something crazy: People are LOVING the new McDonald’s campaign. People are HATING Whole Food’s “Values Matter” campaign. WTF? Me...
by Michelle Lopez | Feb 2, 2015 | Blog
I’m a bit obsessed with the dichotomy between fast and slow growth, particularly in the organic industry. Why do some companies shoot to the top, while others languish? What are the biggest factors to fast growth? In an attempt to answer this question, I’m...
