by Michelle Lopez | Feb 2, 2015 | Blog
Humans are emotional creatures, and if you’re not tapping into your audience’s full range of emotions, YOU ARE MISSING OUT ON MARKETING POWER. Here are 3 videos to give you some ideas for your marketing campaigns. Each video makes an otherwise boring topic...
by Michelle Lopez | Feb 1, 2015 | Blog
According to the Organic Trade Association (OTA)’s most recent survey on the organic industry, sales of organic products in the United States hit $35.1 billion in 2013. That’s an 11.5% increase from 2012, which saw $31.5 billion in organic sales. This is...
by Michelle Lopez | Jan 27, 2015 | Blog
Featured image from The Atlantic. The title of today’s blog is a mouthful. But the question is, which mouthful contains the most love? A mouthful of McDonald’s, or a mouthful of Chipotle? Recently, McDonald’s has been in the news for pushing a new...
by Michelle Lopez | Jan 25, 2015 | Blog
Adelia, a grown women in her 50s, was eating Kellogg’s Frosted Flakes for breakfast. Her 30-year-old daughter (who was visiting for the holidays) came down and observed her mother eating this food. She looked at her mother, then looked back at the box of cereal. The...
by Michelle Lopez | Jan 14, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC005-Scraping-Ice-Off-My-Car-Dont-Wait-to-Market.mp3Podcast: Download (Duration: 12:59 — 10.6MB)Subscribe: RSSWhen we WAIT to do important business-building tasks like marketing, we find ourselves engaging in...
