by Michelle Lopez | Aug 17, 2015 | Blog
The best organic companies are not ashamed of charging premium prices for their products. In fact, because they know the high value of their products, they don’t hesitate to charge more. They don’t waste time apologizing for their high prices, nor do they focus...
by Michelle Lopez | Aug 13, 2015 | Blog
A line from A Course in Miracles says: “I choose to judge nothing that occurs.” This statement was so spiritually profound — and I was so moved by it — I put it on my wall as a daily reminder. But not even twenty minutes later, I was already...
by Michelle Lopez | Jul 27, 2015 | Blog
Last week I posted the “7 Wasteful Behaviors that Stop or Slow the Growth of Organic Companies.” To recap, the behaviors are: proving, pleasing, defending, controlling, convincing, blaming, and denying our own greatness. As promised, here are real-life examples of how...
by Michelle Lopez | Jul 22, 2015 | Blog
One of the most life-changing lessons I’ve ever learned was how we as human beings WASTE TIME AND ENERGY on behaviors that don’t serve us. If we want to reclaim our power in life, we should delete the following seven wasteful behaviors from our lives (and...
by Michelle Lopez | Jul 11, 2015 | Blog
High-quality organic companies seem to have an aversion to growth. Many are hesitant to expand. After all, part of what makes organic amazing IS its smallness. The smallness, the slowness of production, the intensity of quality control, the painstaking hand-crafted...
by Michelle Lopez | Jun 9, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC007-good-vs-evil-organic-product-marketing.mp3Podcast: Download (Duration: 9:17 — 12.8MB)Subscribe: iTunes | Android | RSSThe Bible is widely believed to be the bestselling book of all time. With more than an...
by Michelle Lopez | May 27, 2015 | Blog, Interviews
Whole Foods is an anomaly. On the one hand, they’re a $12.9 billion company. On the other hand, they shun traditional marketing and advertising. (Oh, except for that little “Values Matter” campaign they launched, which was estimated to cost $15-20...
by Michelle Lopez | May 18, 2015 | Blog
Want to out-perform all other organic product companies selling similar products as you? Then focus on doing this 1 thing: Make people think about things in ways they’ve never thought of before. In other words…challenge their world view. Looking back on the various...
by Michelle Lopez | May 12, 2015 | Blog, Interviews
CRAFTSMANSHIP Magazine: The Quest for Excellence is a publication that dives deep into the topic of excellence and the “ethos of craftsmanship.” It explores individuals who have mastered their particular craft and whose lives illuminate “the architecture of...
by Michelle Lopez | May 5, 2015 | Blog
A while back, I read a great book called “The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life” by Robert Fritz. It’s such an amazing book! And its wisdom applies to marketing and selling organic, non-toxic products online....
