by Michelle Lopez | Aug 7, 2016 | Blog
There’s a fast and a slow way to get online sales. This “cheat sheet” is for people who want the fast way. There are literally 5 steps to increasing your online sales fast. Here they are. 1. First, get off all social media. Seriously. Get off Facebook. Get off...
by Michelle Lopez | Jul 14, 2016 | Blog
Nine out of 10 home-based business owners I speak to are unconsciously making it difficult for people to buy their products online. Maybe they’re secretly allergic to success, or they have negative views about money. Or they’re afraid of what Aunt Helga...
![[Interview] How to Promote Natural Birth Control, Raise $119K in 30 Days, and Call Out the Toxicity of “The Pill” — Even When the World Seems to Be Against You](https://organicceo.com/wp-content/uploads/2016/03/ricki-lake-abby-epstein.jpeg)
by Michelle Lopez | Mar 27, 2016 | Interviews
Click over to my Anti-Marketing website to read my interview with “Sweetening the Pill” (a Documentary-in-Production) Director, Abby Epstein. This “must-read” interview shows how the STP team used direct email to attract supporters for their Kickstart...
by Michelle Lopez | Nov 7, 2015 | Blog
My mom recently found an old artwork project I’d created decades ago. I can’t remember if I was in high school or junior high when I made it…I completely blocked out the time…but I DO remember creating it. It was an egg sculpture made of sugar, with frosting on the...
by Michelle Lopez | Nov 3, 2015 | Blog
“Email will be gone in 30 years.” Someone who works in software told me this recently, and I thought it was ludicrous. First of all…email ain’t going no where! Second of all, even if email was guaranteed to go away in 30 years, we can and WILL still do a lot of good...
by Michelle Lopez | Oct 12, 2015 | Blog
A typical organic consumer walks into a Whole Foods (or other grocery store) with a million things on her mind… What to eat for dinner tonight? Have to get the laundry done… Does he love me, or does he not? Can’t wait till the next episode of “Orange is the New...
by Michelle Lopez | Oct 11, 2015 | Blog
I love Blair Enns’ article detailing “10 social media sins” he’s guilty of. I especially love sin #3, which makes a great case for avoiding useless conversations, especially those that tend to arise on social media: “I like that life, work, learning is now one big...
by Michelle Lopez | Oct 3, 2015 | Blog
As a marketer, I believe organic product companies are best served by being PERSONAL and HUMAN-SOUNDING…rather than “too professional” or corporate-sounding in their marketing. I dunno what it is…but many biz owners try to hide behind a corporate veil. They’re too...
by Michelle Lopez | Sep 23, 2015 | Blog
This past week I was entrenched in conversations with someone about why something wasn’t working. It was quite draining. No actual productive work was done. Nothing of value was created out of that conversation. Our goals weren’t met. In fact, all it did was bring...
by Michelle Lopez | Sep 17, 2015 | Blog
As a copywriter and marketing consultant for organic companies, I’ve written and edited many emails for clients over the years. Including clients in various niches like health coaching, natural medicine, yoga, and more. I have a strong sense of which kinds of...
