[Interview] How to Promote Natural Birth Control, Raise $119K in 30 Days, and Call Out the Toxicity of “The Pill” — Even When the World Seems to Be Against You

by Michelle Lopez | Mar 27, 2016 | Interviews

Click over to my Anti-Marketing website to read my interview with “Sweetening the Pill” (a Documentary-in-Production) Director, Abby Epstein. This “must-read” interview shows how the STP team used direct email to attract supporters for their Kickstart...

Interview with Former Whole Foods Head of Marketing: The “Winning Formula” for Marketing Organic Products

by Michelle Lopez | May 27, 2015 | Blog, Interviews

Whole Foods is an anomaly. On the one hand, they’re a $12.9 billion company. On the other hand, they shun traditional marketing and advertising. (Oh, except for that little “Values Matter” campaign they launched, which was estimated to cost $15-20...

Fighting Against the Forces of Mediocrity: Interview with Todd Oppenheimer on “Excellence” in the Organic Industry

by Michelle Lopez | May 12, 2015 | Blog, Interviews

CRAFTSMANSHIP Magazine: The Quest for Excellence is a publication that dives deep into the topic of excellence and the “ethos of craftsmanship.” It explores individuals who have mastered their particular craft and whose lives illuminate “the architecture of...

An Inside Look at Pure Barre:
What Makes This Fitness Boutique Franchise Work So Well?

by Michelle Lopez | Apr 20, 2015 | Interviews

Interview with Karen Mumme, Pure Barre Studio Owner Karen Mumme doing the chair pose at the barre Pure Barre is the largest, most established barre franchise in the U.S., with nearly 300 studios across the country. It’s also one of my favorite companies to spend money...