by Michelle Lopez | Mar 4, 2015 | Blog
In middle school, I was bullied because I was quiet and shy. In 9th grade (my final year of Catholic school before I forced my mom to transfer me to a public school, or else I would drop out), I was bullied because of how I looked. Dark-skinned Mexican idiots mocked...
by Michelle Lopez | Mar 3, 2015 | Blog
According to a recent CNN Money article, “Americans don’t trust the food industry’s nutrition claims, but that doesn’t stop them from paying up to eat a little healthier.” The article sites a recent poll conducted by Nielsen, an...
by Michelle Lopez | Feb 16, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC006-Look-for-Whats-Right-in-Organic-Industry.mp3Podcast: Download (Duration: 24:16 — 19.6MB)Subscribe: iTunes | Android | RSSWriters face 2 major struggles: 1) Capturing what they think and believe into written words...
by Michelle Lopez | Feb 11, 2015 | Blog
Just finishing up my review of OPMC’s for the week (Other People’s Marketing Campaigns). Saw something crazy: People are LOVING the new McDonald’s campaign. People are HATING Whole Food’s “Values Matter” campaign. WTF? Me...
by Michelle Lopez | Feb 2, 2015 | Blog
I’m a bit obsessed with the dichotomy between fast and slow growth, particularly in the organic industry. Why do some companies shoot to the top, while others languish? What are the biggest factors to fast growth? In an attempt to answer this question, I’m...
by Michelle Lopez | Feb 2, 2015 | Blog
Humans are emotional creatures, and if you’re not tapping into your audience’s full range of emotions, YOU ARE MISSING OUT ON MARKETING POWER. Here are 3 videos to give you some ideas for your marketing campaigns. Each video makes an otherwise boring topic...
by Michelle Lopez | Feb 1, 2015 | Blog
According to the Organic Trade Association (OTA)’s most recent survey on the organic industry, sales of organic products in the United States hit $35.1 billion in 2013. That’s an 11.5% increase from 2012, which saw $31.5 billion in organic sales. This is...
by Michelle Lopez | Jan 27, 2015 | Blog
Featured image from The Atlantic. The title of today’s blog is a mouthful. But the question is, which mouthful contains the most love? A mouthful of McDonald’s, or a mouthful of Chipotle? Recently, McDonald’s has been in the news for pushing a new...
by Michelle Lopez | Jan 25, 2015 | Blog
Adelia, a grown women in her 50s, was eating Kellogg’s Frosted Flakes for breakfast. Her 30-year-old daughter (who was visiting for the holidays) came down and observed her mother eating this food. She looked at her mother, then looked back at the box of cereal. The...
by Michelle Lopez | Jan 14, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC005-Scraping-Ice-Off-My-Car-Dont-Wait-to-Market.mp3Podcast: Download (Duration: 12:59 — 10.6MB)Subscribe: iTunes | Android | RSSWhen we WAIT to do important business-building tasks like marketing, we find ourselves...
