by Michelle Lopez | Apr 20, 2015 | Interviews
Interview with Karen Mumme, Pure Barre Studio Owner Karen Mumme doing the chair pose at the barre Pure Barre is the largest, most established barre franchise in the U.S., with nearly 300 studios across the country. It’s also one of my favorite companies to spend money...
by Michelle Lopez | Apr 17, 2015 | Blog
Vani Hari AKA “The Food Babe” has been making headlines for calling out the processed food giants in the food industry. Google her and you’ll see a slew of recent articles whining that she has a computer science degree and therefore has “no...
by Michelle Lopez | Apr 14, 2015 | Blog
As someone who gets paid to write words that generate sales, I strongly believe in the power of contrast marketing. This is essentially where you take one thing, and contrast it to something that is its polar opposite. You dramatize the extreme “black and...
by Michelle Lopez | Apr 11, 2015 | Blog
I was reading about a disruptive new grocery delivery model that could threaten the existence of health food stores. Arnie Katz, co-founder and president of Relay Foods, says, “Traditional retailers are operating under an outdated and inferior business model.”...
by Michelle Lopez | Mar 25, 2015 | Blog
John Mackey is the co-founder and co-CEO of Whole Foods. A Forbes book review of Mackey’s book, Conscious Capitalism, quoted him writing about the food co-op movement. He observed people within the food co-op wasting valuable time and energy...
by Michelle Lopez | Mar 24, 2015 | Blog
I don’t usually watch The Daily Show. My favorite comedy was always Conan O’Brien back in the day… but this Jon Stewart clip popped up on my Facebook and I thought it was spot on. He boldly takes on Big Food’s careless obliteration of our food...
by Michelle Lopez | Mar 17, 2015 | Blog
Guess which CEO made the following statement? “Ongoing media advertising doesn’t work and is a waste of money…Our company has wasted millions of dollars in ambitious advertising programs, which simply haven’t worked over the long term and never will.” Any guesses?...
by Michelle Lopez | Mar 12, 2015 | Blog
I’ve been saying for a while now that Whole Foods (the epitome of organic grocery shopping) is making massive mistakes in how it reaches consumers. As it turns out, Kroger is doing all the right things that Whole Foods isn’t. A March 10, 2015...
by Michelle Lopez | Mar 7, 2015 | Blog
I’ve been taking barre classes on and off for over a year. In between weightlifting, HIIT, MMA training exercises, and dancing, I do barre. Barre is easily the toughest, most intense type of exercise I’ve ever done. But you’d never guess that, looking at the types of...
by Michelle Lopez | Mar 6, 2015 | Blog
While browsing the comments section of this recent CNN article, “Whole Foods is red hot again. Sales are surging,” I learned about a rap video that was published on YouTube in 2011: It’s gettin’ real in the Whole Foods parking lot… The...
