by Michelle Lopez | Feb 16, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC006-Look-for-Whats-Right-in-Organic-Industry.mp3Podcast: Download (Duration: 24:16 — 19.6MB)Subscribe: iTunes | Android | RSSWriters face 2 major struggles: 1) Capturing what they think and believe into written words...
by Michelle Lopez | Feb 11, 2015 | Blog
Just finishing up my review of OPMC’s for the week (Other People’s Marketing Campaigns). Saw something crazy: People are LOVING the new McDonald’s campaign. People are HATING Whole Food’s “Values Matter” campaign. WTF? Me...
by Michelle Lopez | Feb 2, 2015 | Blog
I’m a bit obsessed with the dichotomy between fast and slow growth, particularly in the organic industry. Why do some companies shoot to the top, while others languish? What are the biggest factors to fast growth? In an attempt to answer this question, I’m...
by Michelle Lopez | Feb 2, 2015 | Blog
Humans are emotional creatures, and if you’re not tapping into your audience’s full range of emotions, YOU ARE MISSING OUT ON MARKETING POWER. Here are 3 videos to give you some ideas for your marketing campaigns. Each video makes an otherwise boring topic...
by Michelle Lopez | Feb 1, 2015 | Blog
According to the Organic Trade Association (OTA)’s most recent survey on the organic industry, sales of organic products in the United States hit $35.1 billion in 2013. That’s an 11.5% increase from 2012, which saw $31.5 billion in organic sales. This is...
by Michelle Lopez | Jan 27, 2015 | Blog
Featured image from The Atlantic. The title of today’s blog is a mouthful. But the question is, which mouthful contains the most love? A mouthful of McDonald’s, or a mouthful of Chipotle? Recently, McDonald’s has been in the news for pushing a new...
