by Michelle Lopez | Jan 9, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC004-Huge-Transitions-on-Earth.mp3Podcast: Download (Duration: 14:52 — 12.1MB)Subscribe: iTunes | Android | RSSClick here to read the article version of “Huge Transitions on Earth: A Return to What’s Pure”...
by Michelle Lopez | Jan 6, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC003.mp3Podcast: Download (Duration: 17:52 — 14.5MB)Subscribe: iTunes | Android | RSSClick here to read the article version of “’Organic Food is Expensive,’ Says the Spiritually Malnourished Soul” (below)....
by Michelle Lopez | Jan 3, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC002.mp3Podcast: Download (Duration: 11:00 — 9.0MB)Subscribe: iTunes | Android | RSSClick here to read the article version of “A Whole New Way to Look at Advertising” (below). Discussed in this podcast: 00:23 — Why I...
by Michelle Lopez | Jan 2, 2015 | Blog, Podcast
http://s3.amazonaws.com/michelles-podcasts/TOC001.mp3Podcast: Download (Duration: 19:43 — 15.9MB)Subscribe: iTunes | Android | RSSClick here to read the article version of “8 Levels of Consumer Awareness Around Organic” (below). Discussed in this...
by Michelle Lopez | Dec 27, 2014 | Blog
I’ve spent this past week scrutinizing various companies who claim their products are organic. Cross-referencing their names against watchdog websites, investigative journalism type articles, and my own first impressions of their products, I’m gathering a...
by Michelle Lopez | Dec 21, 2014 | Blog
Science Magazine recently rejected an advertorial written by David Bronner, President of Dr. Bronner’s Magic Soaps – a company that describes itself as “the top-selling brand of natural soaps in North America.” The reason for the rejection? The...
by Michelle Lopez | Dec 11, 2014 | Blog
Does your company have a “shit list”? If not, you should make one! This is a list of items, ingredients, practices, or other things that you vow never to do, use, or include in your products or business. For example, it could be a list of toxic ingredients...
by Michelle Lopez | Dec 8, 2014 | Blog
The Fake Organic Epidemic (& How to Combat It!) Differences are good. As I research the “organic products” market — looking for organic product companies who want to grow and market their business through unique written content — I am...
